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In today’s dynamic business landscape, possessing strong marketing skills is essential for professionals across various industries. This program is designed to provide participants with the knowledge, tools, and techniques needed to excel in marketing roles. Whether you’re a marketing novice looking to build a solid foundation or a seasoned professional aiming to stay ahead of the curve, this program offers valuable insights and practical strategies to enhance your marketing expertise.
The practice of branding a product or a service has become essential in today’s fiercely competitive world where a large number of suppliers are constantly vying for the customer’s mind share. Branding is especially important in services because creating a lasting impression in the mind of the consumer is absolutely essential in services, given their intangible and perishable nature.
However, through branding, companies associate an irreversible promise to the customer, which heightens her expectations. As a result, companies have to constantly monitor their activities and see to it that they are able to live up to these expectations.
